Blog - Six Black Pens

10 pledges

SBP Pledge 5: Walk Run Ride For WWF

We’ll walk, run or ride 14,500kms, roughly the circumference of Australia, in 6 months to raise money for the World Wildlife Fund.

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Marketing geniuses in history

Well before the term ‘marketing’ was coined, civilisation saw some pretty savvy players. Here are a few of our favourites and why they deserve a place in our hall of...

Six Black Pens In 10 pledges

Pledge 4 is done! Our great book swap

The twin joys of reading and language hold a special place in the heart of SBP. That’s why we got so excited about pledge number four – raising funds for...

Six Black Pens In Ideas

Is marketing chocolate to sad people wrong?

In an era where complex algorithms may soon have the capacity to track our every move and emotion, how far should marketers go in ‘nudging’ us to buy their products...

Six Black Pens In 10 pledges

Pledge 3: Creativity in a sandwich?

Do colleagues that lunch together create awesome campaigns together? Throughout the month of April, Six Black Pens tested that theory, randomly pairing colleagues for a “YouBeaut” get-to-know-you lunch. Cook for...

Six Black Pens In Ideas

“OK Google. Give me 4 tips on slaying voice search.”

The inexorable rise of voice search algorithms like Siri, Alexa and OK Google has dramatically changed the way people find your business online. Here are four tips on writing content...

Six Black Pens In 10 pledges

Pledge 2: Cleaning up Sydney Harbour by kayak

At the crack of dawn yesterday, 17 of the Six Black Pens crew took to the water in kayaks. Our goal: to help clean up Sydney Harbour, one piece of...

Six Black Pens In Six of the best

Women who changed advertising

To celebrate International Women’s Day, we take a look at some of advertising’s most impressive and successful women, whose ideas and skills had such serious cut-through they deserve to be...

Six Black Pens In 10 pledges

Pledge 1: we smash, whip and dice at OzHarvest

The Six Black Pens crew celebrated 10 years in business by rolling up their sleeves to fulfil pledge number one - creating delicious meals with the incredible people at OzHarvest....

Switched On

SBP Pledge 5: Walk Run Ride For WWF

Marketing geniuses in history

Pledge 4 is done! Our great book swap

Is marketing chocolate to sad people wrong?

Pledge 3: Creativity in a sandwich?

“OK Google. Give me 4 tips on slaying voice search.”

Pledge 2: Cleaning up Sydney Harbour by kayak

Women who changed advertising

Pledge 1: we smash, whip and dice at OzHarvest

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