The flagship NAB Agribusiness Calendar is a celebration of the bank’s commitment to its regional and rural customers across Australia – one in three Australian agribusinesses bank with NAB. For the 2020 edition, we were asked to deliver a calendar that focused on the theme: ‘the faces and families of agribusiness’.
The end result, a series of profiles and stories centred around adversity, progress and generations, culminated in a print calendar and digital assets and was all about heart. How we got there, however, was all about graft.