NAB’s Corporate & Institutional Banking team wanted to reach CEOs and CFOs of major Australian corporates – and work with them on their major funding plans. We were asked to develop a campaign that would demonstrate the expertise of both NAB and clients.
Bringing NAB customers’ big ideas to life
Help more major corporates with their funding and engage Australian investors looking for opportunities.
Scope of work
Long-form video case studies
Digital display development
- Press and posters
How we did it
We created a ‘big ideas’ campaign, focusing on NAB customers that were real innovators. The campaign explained their ‘big idea’ and how NAB helped them move it forward. We focused on one big idea at a time and explored it in detail via a case study and video interview. Our strategy sought to engage customers by tracking the moment of inspiration and huge aspirations of each business through to NAB helping turn that idea into reality.
Case study films
Ideas, inspiration and other interesting stuff from the Six Black Pens team.