Hub – Page 3 – Six Black Pens

Is marketing chocolate to sad people wrong?

In an era where complex algorithms may soon have the capacity to track our every move and emotion, how far should marketers go in ‘nudging’ us to buy their products...

Six Black Pens In 10 pledges

Pledge 3: Creativity in a sandwich?

Do colleagues that lunch together create awesome campaigns together? Throughout the month of April, Six Black Pens tested that theory, randomly pairing colleagues for a “YouBeaut” get-to-know-you lunch. Cook for...

Six Black Pens In 10 pledges

Pledge 2: Cleaning up Sydney Harbour by kayak

At the crack of dawn yesterday, 17 of the Six Black Pens crew took to the water in kayaks. Our goal: to help clean up Sydney Harbour, one piece of...

Six Black Pens In Six of the best

Women who changed advertising

To celebrate International Women’s Day, we take a look at some of advertising’s most impressive and successful women, whose ideas and skills had such serious cut-through they deserve to be...

Six Black Pens In 10 pledges

Pledge 1: we smash, whip and dice at OzHarvest

The Six Black Pens crew celebrated 10 years in business by rolling up their sleeves to fulfil pledge number one - creating delicious meals with the incredible people at OzHarvest....

Six Black Pens In 10 pledges

Celebrating a decade – our ‘10 for 10’ pledge

Ten years ago, Oli Vickery scribbled out a logo for a new agency called Six Black Pens. He wanted it to be about pure ideas and making complex things more...

Six Black Pens In Ideas

Finding value in a meaningful proposition

When is a company’s core value proposition not a core value proposition? When it’s a collection of buzzwords. Many of today’s companies recognise the need for a core value proposition...

Six Black Pens In Ideas

Imagery: the power of perspective in storytelling

We all carry cameras now, so accidental photographic genius is everywhere. For photography-based creative such as NAB’s annual agribusiness calendar, however – in which photos must tell a story –...

Six Black Pens In Six of the best

Recent rebrands

For better or worse? Six recent rebrands that highlight current branding trends Mastercard is the latest to join the trend of removing its name from its logo. Apple, Target and...

Switched On

Is marketing chocolate to sad people wrong?

Pledge 3: Creativity in a sandwich?

Pledge 2: Cleaning up Sydney Harbour by kayak

Women who changed advertising

Pledge 1: we smash, whip and dice at OzHarvest

Celebrating a decade – our ‘10 for 10’ pledge

Finding value in a meaningful proposition

Imagery: the power of perspective in storytelling

Recent rebrands

New business

General enquiries

Social