Switched On

Ideas, inspiration and other interesting stuff from the Six Black Pens team.

June 4, 2019 in 10 pledges

Pledge 4 is done! Our great book swap

The twin joys of reading and language hold a special place in the heart of SBP. That’s why we got so excited about pledge number four – raising funds for…
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May 16, 2019 in Ideas

Is marketing chocolate to sad people wrong?

In an era where complex algorithms may soon have the capacity to track our every move and emotion, how far should marketers go in ‘nudging’ us to buy their products…
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May 1, 2019 in 10 pledges

Pledge 3: Creativity in a sandwich?

Do colleagues that lunch together create awesome campaigns together? Throughout the month of April, Six Black Pens tested that theory, randomly pairing colleagues for a “YouBeaut” get-to-know-you lunch. Cook for…
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April 16, 2019 in Ideas

“OK Google. Give me 4 tips on slaying voice search.”

The inexorable rise of voice search algorithms like Siri, Alexa and OK Google has dramatically changed the way people find your business online. Here are four tips on writing content…
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March 27, 2019 in 10 pledges

Pledge 2: Cleaning up Sydney Harbour by kayak

At the crack of dawn yesterday, 17 of the Six Black Pens crew took to the water in kayaks. Our goal: to help clean up Sydney Harbour, one piece of…
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March 7, 2019 in Six of the best

Women who changed advertising

To celebrate International Women’s Day, we take a look at some of advertising’s most impressive and successful women, whose ideas and skills had such serious cut-through they deserve to be…
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February 8, 2019 in 10 pledges

Pledge 1: we smash, whip and dice at OzHarvest

The Six Black Pens crew celebrated 10 years in business by rolling up their sleeves to fulfil pledge number one - creating delicious meals with the incredible people at OzHarvest.…
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February 6, 2019 in 10 pledges

Celebrating a decade – our ‘10 for 10’ pledge

Ten years ago, Oli Vickery scribbled out a logo for a new agency called Six Black Pens. He wanted it to be about pure ideas and making complex things more…
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February 4, 2019 in Ideas

Finding value in a meaningful proposition

When is a company’s core value proposition not a core value proposition? When it’s a collection of buzzwords. Many of today’s companies recognise the need for a core value proposition…
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February 4, 2019 in Ideas

Imagery: the power of perspective in storytelling

We all carry cameras now, so accidental photographic genius is everywhere. For photography-based creative such as NAB’s annual agribusiness calendar, however – in which photos must tell a story –…
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November 8, 2018 in Six of the best

Recent rebrands

For better or worse? Six recent rebrands that highlight current branding trends Mastercard is the latest to join the trend of removing its name from its logo. Apple, Target and…
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November 8, 2018 in News

We had Bounce in our step in 2018

How does Six Black Pens connect kids in remote Aboriginal Australia with New York basketball fame, to inspire and create change? Sometimes it starts with a trek. We’re seriously passionate…
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